This project involved creating the branding and visual identity for a new podcast aimed at women setting up their own businesses, with discussions around juggling parenthood and work. The client wanted this to feel professional and not too overtly feminine, yet remain friendly and welcoming.
I began with a variety of initial ideas playing with a mixture of fonts, placing ‘bump’ in fun, curvy typefaces and using cleaner, more minimalist typefaces for ‘business owner’ to show how the two aspects can work together harmoniously. I also enjoyed using the lower half of the capital letter ‘B’ to visually represent a baby bump to create this subtle image purely through typography.
After initial discussions with the client we decided to pursue a route using the first letters of the podcast name to create a contemporary icon which can be utilised throughout the branding and marketing. I explored a colour palette which would appeal to a female target audience, without going down the stereotypical pink route, to create a vibrant, contemporary overall look and feel for the brand.
I presented a mock-up of the web homepage and podcast icon to demonstrate how the branding could be applied across different touchpoints. I used a friendly tone of voice for the copy to encourage people to join this inclusive community, and highlighted CTA’s with flashes of colour and a clear navigation system.
Rebrand for a children’s shoe shop based in the Cotswolds. They wanted to keep the name as the business is well-known in the area, however the whole styling of the logo and branding needed to change from being bold and a bit clumsy to feeling more premium and high class. The branding needed to represent the quality of the products and the independent personal service, whilst also remaining fun, kid-friendly and approachable.
I presented the client with many logo ideas of different shapes and sizes, using a variety of visuals to represent the nature of the business. They chose one that they felt was contemporary and appealed to their target audience, whilst also displaying a fun element to add a welcoming feel to the brand. I changed the colour palette from bold and bright to softer, pastel colours that are associated with and commonly used throughout the Cotswolds. A tagline was also added to make it clear exactly what the company did, and I offered different colour options and layouts to suit both linear signage and rounded social media icons.
I designed stickers to be used on the shoe-boxes, a postcard with key info on it to be handed out to potential customers or placed within shoe-boxes, and signage for both the exterior and interior of the shop. I also supplied Brand Guidelines and design assets to be used in the development of the new website. The branding now fits well within the market town and amongst other local businesses, welcoming all and showcasing both high quality products and exceptional customer service.
A new luxury travel company approached me for a rebrand that fully represented the luxury services on offer. They felt that their existing logo and branding fell short of speaking to the consumer about the unique quality and bespoke personal nature of their business.
I presented a variety of logos using clean, modern typefaces and a choice of rose visual styles for my client to consider. I also decided to change from the existing colours of bright pink and black to a softer colour palette of light, dusty pinks and greys which I felt suited a premium quality brand.
Once the logo had been chosen and refined I then designed stationery including business cards, letterheads, A5 welcome cards and an A4 folder. The logo was printed in rose gold foil to further instil a sense of luxury, class and professionalism. I supplied a set of logos in different colour combinations for web and social media so that the branding remained consistent across both print and digital platforms.
Shortly after the rebrand was complete the company was announced as a finalist in both the TTG Luxury Travel Awards and the Bath Life Awards. I was asked to create an advert for Bath Life magazine, showcasing an event organised by Pippa Rose Lifestyle and introducing the new branding. It was extremely satisfying to be able to extend the branding across advertising and to see this in print alongside the stationery that I worked so closely with the printers on; choosing the right stock and finish to fully do justice to this luxury brand.
The founder of this Virtual Assistant business reached out to me for help with her logo and brand identity at the beginning of setting up on her own. She was looking for the branding to be clean and professional, and avoid appearing overly feminine like a lot of competitors.
I provided a variety of initial ideas which I felt hit the brief of a minimalistic, contemporary brand that appeals to a wide audience, with a premium feel. I used design elements like steps and arrows to visually represent the brand name and concept that by clients outsourcing specific skills, they are ‘up’sourcing their business output.
After receiving positive feedback from the founder I combined a few variations of my initial ideas to reach a logo that she was completely satisfied with. I then moved on to showcase how the brand could be represented in icon format for social media, presented different soft, neutral colour schemes and typeface options to support the overall identity, until the complete brand package was finalised.
A successful painting and decorating business required a complete re-brand to revive the business and attract new clientele. I provided multiple design options with a completely open brief, and presented these resulting in two clear winners. I proceeded to refine and mock-up both designs so that the client could make an informed choice about which style best represented their business.
Once a decision was made I continued to tweak aspects of the design until the client was 100% satisfied, and progressed to designing letterhead options, business cards, signage and van graphics to extend the identity and gain maximum visibility. I re-enforced the existing brand with the continued use of the colour pink, of which the company is well-known for, adding grey as a secondary colour for balance and legibility purposes for an existing elderly client base. Inside Out were thrilled with the result of a new, modern logo that kept up with current design and met their needs of easy-to-read and impactful graphics.
I was recently approached by a couple who had purchased a run-down property in Puglia, Italy and were renovating it to become a desirable rental home. There are 100 olive trees surrounding the house, which they intend to harvest and produce authentic, homemade olive oil with. They came to me for an all-encompassing logo that could be used on a holiday rental website, as well as on packaging for olive oil, limoncello, almonds and figs.
The brief was to appeal to foodies however be sleek, simple and contemporary. I researched the region of Puglia and the meaning of the name of the house 'Casolare Ciliegia' which translates as Cherry Cottage. I decided to play with the initials of the two C's to create shapes reminiscent of olives or the drip that is so commonly associated with olive oil. The logo has now been finessed ready to be applied to olive oil labels, the website and advertising material for the launch of the rental property.
This client approached me for a complete overhaul of her existing brand, which was out-dated and no longer able to keep up with the competition of the major chains in Newbury high street. She wanted a more delicate colour palette, away from the brash bold colours of her existing brand, to emulate a farm shop feel, informing her customers that all food was handmade using local produce.
After pitching initial concepts, we combined two new name ideas and the client chose the final design because of its personal touch, putting her individual style across and attracting both new and old consumers, enabling her to boost her prices and sales. I wanted the quality and care that goes into producing the food to come across in the logo, helping to add a unique element that the big brands are unable to offer.
Since designing the logo and providing visuals for the client to completely re-decorate both the interior and exterior of the shop, I have designed stickers, carrier bags and deli paper to reinforce the branding and help revive this business by keeping up with the competition with a contemporary and quality look.
The Supernutrients branding desperately needed updating to become more vibrant and in-line with current market trends. The old logo used dark brown as the primary colour and this colour scheme was reflected on the website, leaving the branding looking dark and outdated. This was a well-established brand since 2006 and they were reluctant for a complete overhaul as they wanted to retain trust and recognisability with their loyal customer base. Taking this on board the only thing I changed within the logo was the main background colour, from a dark brown textured wood effect to a solid bright teal which instantly uplifted the logo.
I then began to build and define the brand guidelines as there were no existing design elements, leaving the brand with no identity. I refreshed the colour palette to be bold and bright to represent the vibrancy and variety of nature and the superfood ingredients at the core of the brand. I designed some simple graphic shapes inspired by nature and leaves, which can be used in virtually any format or size to bring the marketing collateral to life with layered and lively backgrounds. These combined with a natural light brown paper texture all act as a nod to nature in individual ways, creating a unique brand style.
I designed an icon format that is flexible and can be easily utilised to create icons for every purpose across the brand. The black line drawings are overlaid on top of whichever brand shape best suits or differentiates the icons from one another, creating a distinctive style which can be uniquely formatted. I also defined the photography style to be used, ensuring this is always of the highest quality, depicting nature and ingredients in their purest form to visually show the consumer where the ingredients come from, the beauty of nature and the minimal processing used to harvest the products they receive.
I was tasked with presenting a variety of logo concepts for a new vegan food brand to celebrate a plant-based lifestyle. The brand needed to stand out amongst an ever-increasing vegan market on shelf, with products providing an ambient solution to making vegan meals easy to prepare at home.
I presented 5 completely different concepts so the direction and feel of the rest of the brand and packaging could be narrowed down. I wanted each concept to have a unique perspective from super high-end and premium, to rustic or full of personality to bring the brand story to life. I used different colour palettes within each concept to highlight how important colour is in the perception of the brand from a consumer point of view.
I also worked up different pack designs for each concept to help visualise how the branding could be presented on shelf. Within each concept I presented a variety of ways in which the branding could be brought to life and expanded upon on pack, delving further than just logo design and suggesting the photography style to be used, typefaces and additional design elements to complement the overall brand package.
Designing print ad examples and placing these next to each other helped to showcase the difference in design approaches and how the look and feel of the brand would be determined by this, with the aim of nailing down the direction to suit the intended target market whilst clearly standing out as a new and exciting brand.
The founder behind WSBR approached me for a logo design for his unique business. Wild Swim Bike Run is a company that provides adventure addicts with training for endurance events and triathlons, as well as holiday packages for the active thrill seeker. The feel for the logo needed to express a sense of adventure, and making the most of the challenging natural environment for staying in peak fitness.
I tried various initial ideas using elements and icons that represented each word from 'Wild Swim Bike Run' but the client chose my compass design as the strongest as it immediately points towards getting lost in the wild, combined with the guidance that the company provides in terms of training and trip organisation. I then incorporated a strong mountain graphic, with a subtle wave shape underneath to represent the open water swimming element of the business. Now the logo has been finalised it will be applied to the website, business cards and t-shirts for the initial launch.
Logo and promotional design project for new company HIDE, who create bespoke stand-alone cabinets and units that uniquely hide a TV set within the furniture to be revealed by remote control. The brief was to create a strong and simple logo, as well as design elements for the website and postcards used to launch and advertise the products.
I have designed the logo to be reminiscent of a TV screen, as well as the shape of the cabinets in which this is encased. The logo can be reversed out in white enabling it to work on any background, and is legible enough to be placed relatively small on the three different postcard designs allowing the photography of the products to do all the talking.
New owners of a pub in Bristol approached me to re-design the existing logo and brand identity of a well-established drinking ground. They wanted a complete re-fresh that complimented contemporary trends without putting off existing loyal customers. The brief was clear on what was required and I presented them with various options that encompassed the vibe of a friendly drinking establishment, open to all.
My role was to offer advice on colour combinations for both the interior of the venue and the logo, and to make these work together, designing the logo, beer mats and providing artwork for signage and menus. I was also commissioned to design a large format window frosting graphic, running across all exterior windows. The design was an intricate hop vine that fitted to the bespoke window dimensions, and reflected the new brand identity. The client wanted their pub to stand out and keep up with current trends in a competitive market, and this has been proven with popularity from both old and new customers.
Zebrafish Media got in touch wanting to expand their business by creating a sub-brand purely focused on the commercial video marketing side of the industry. A whole new identity was required for this area of work, aiming to reflect their young, fun, creative business, whilst showcasing their experience, talent and professional attitude. They approached me for the logo design after I pitched a few initial ideas. Ultimately they wanted a sleek, simple yet impactful logo designed to compete within the industry and portray an element of solidarity and trust to potential clients.
We worked together bouncing ideas back and forth, and I incorporated the idea of movement that the name ‘Flux’ represents with suggestive design elements. We debated about colour schemes and I tweaked the design to suit both managing directors requirements. The end result was a smart, professional logo design, displaying subtle hints at creativity and progression, with fun, playful elements that stand out amongst the noise.
