This 36 page A6 book was designed as a complete guide to the Naturya brand, introducing new products as well as providing information and recipe inspiration for old favourites. I designed the layout to be as free-flowing and interactive as possible to create a fun and easy to follow guide which wasn’t too text-heavy.
Photography was contained in either circles or slanted bars which lie across the width of the page, with a selection of full bleed images scattered throughout the guide for more impact. Information of particular interest or importance was placed in lozenge shapes bleeding in from the edge of the page, and I used a dotted line to direct the reader throughout the journey of the book.
Health benefits and USP’s were highlighted with arrows pointing to the corresponding products, as well as utilising the signature Naturya icons, with a guide to these provided at the end. I wanted to make the book as colourful as possible to represent the variety of superfoods, so I chose background colours and subtly overlaid graphic elements that correlated to each product so that every page felt like a new discovery, whilst maintaining the overall look and feel of the brand.
I have designed all of the marketing collateral for Heseltine Design to promote new and existing, outdoor and bespoke handcrafted furniture. Each item of furniture is lovingly drawn, made and finished by hand with exceptional, lasting quality. Therefore the promotional material had to represent the quality of the work, yet be factually clear with a focus on the photography of each piece. I selected images provided by the client, and designed each flyer and brochure to fit the individual specification, whilst creating a layout style that could be replicated for future requirements.
I presented various typeface suggestions for the client to work into their brand identity, and spent time making the product photos the focal point of each brochure. One of the flyers, promoting just one piece of uniquely designed furniture helped with the sale of this particular item, whilst also clearly representing the detail and quality to which desired products can be created to meet specific customer needs by Heseltine Design.
As part of the launch of the Naturya Sport brand I have designed a couple of initial ad concepts. I wanted these to be bold and dynamic to grab attention and instantly communicate the brand ethos, vision and purpose. I’ve used the Sport specific purple and pink gradient as a backdrop for the white packs to let these stand out on the page, whilst utilising the slanted lozenge shape from the pack to include a recipe image to show the taste and flavour of the products as well as the functionality.
In another concept I’ve split the ad into sections using a diagonal line that fits with the visual language of the brand. Each sector of the ad focuses on a different brand element, from lifestyle to recipe inspiration and the product USP’s. The aim is to appeal to the active female target consumer, showing them how these products will help them achieve their goals, how to use them, whilst also introducing the pack design, visual identity and reasons to buy.
This A6 flyer was designed specifically for the launch of Holland & Barrett’s new flagship store in Ireland, where we attended the launch event with media and influencers sampling our products. The flyer was handed out to all attendees with the aim of providing an introduction to the Naturya brand, our accreditations and all product ranges available.
The front of the flyer displays a border of superfoods, which is a bright and beautiful visual representation of the core of the brand. On the back I wanted to show the variety of meals the Naturya products can easily be used in, incorporating sweet and savoury, breakfast and dessert. I chose recipe imagery to clearly display this, along with a QR code at the end to view the full range of products.
I really enjoyed having the opportunity to design this 20 page guide to superfoods and the Funktional Foods range of products. There was no previous printed marketing for this brand so I designed the structure and layout from scratch.
I took the essence of the Funktional Foods brand and applied this to every page. By not sticking to a defined template across pages I created a more interactive and engaging guide which appeals to the younger demographic and intended target market.
I overlaid text and used strong coloured blocks to grab attention and highlight key points and headers so the information is easy to navigate. Large recipe and lifestyle imagery was included to visually speak to the consumer and encourage an active lifestyle powered by convenient and delicious plant-based products.
I designed this flyer for a PR event for the launch of the SuperAge brand into Holland & Barrett. The aim was to introduce the fun and engaging nature of the brand and it’s products, formulated specifically to support the over 50’s in living an active and healthy plant-based lifestyle.
I took the brand guidelines and used elements from this to design the leaflet to visualise the essence of the brand, with imagery depicting an active couple, and textured design elements to highlight USP’s in an easy-to-digest format.
There’s information on each product in the range on the back of the flyer, separated out with splashes of different coloured textures introducing the specific health benefits per product.
I have designed ads for the Naturya brand for multiple publications with different sizing and advertising requirements. When launching new products we lacked recipe photography of our products so the challenge was how to bring an ad to life using only pack shots. I achieved this by using explosions of ingredient images in the background, bursting out from behind the products to indicate that they are packed with delicious flavour and healthy, natural ingredients.
I’ve ensured that any promotions or awards are in sharp focus, as well as clearly displaying the health benefits and usages of the products with on-brand iconography. The QR code takes the consumer directly to the website for quick and effective ordering, as well as providing recipe inspiration and more detailed information on the brand and product ranges.
This A4 double-sided flyer was inserted in magazines distributed to consumers, with a similarly designed A6 postcard going to trade press, advertising the availability of new products in Ocado, Amazon, Holland & Barrett and Superdrug.
The purpose was to provide a short summary on each new range, highlighting specific health benefits and how to order. Each range clearly has its own section without the layout becoming too structured. A couple of recipe images have been included to show the products in use and the flavour sensations they provide. Displaying the Great Taste awards presents further proof and accreditation to the high quality of each product.
The Artisan Grains branding has been slowly evolving over the years, bringing in more contemporary typefaces and design elements. For the launch of new products in 2019 I added illustrations to the brand to display the natural ingredients in a unique way. I’ve drawn all of the illustrations in a distinctive style and these have now become part of the Artisan Grains branding which I rolled out across both packaging and marketing collateral, including these ads showing the illustrations bursting out from the products highlighting how they’re packed full of flavour.
I was also involved in the art direction of the photography to refine the visual style for the Artisan Grains brand. I utilised the new photography to design a set of promo ads for all 2019 publications. I helped with the styling to create a more authentic overall look for the photography of this brand to compliment the products, and used new design elements and typefaces from the packaging within the adverts in order to extend the branding across the marketing materials.
I developed the visual style and branding of Simply Green, including colour palette, typefaces, iconography, design elements and layout across all packaging and marketing collateral. This was to represent a new plant-based gluten-free brand in a consumer friendly way, with easy to prepare, healthy products.
With ‘green’ being within the brand name I used different shades of green throughout the colour palette to visually depict the natural qualities of the brand and products. I chose friendly typefaces, the header looking slightly rustic and hand-drawn, to further depict a natural feeling to the brand. I utilised the leaf element from the logo across the marketing materials to remind the consumer that all products are plant-based, and introduced curved shapes with rough edges to add texture to the overall look and feel of the brand. The layout is free and flowing, with shapes and images bleeding off the edges to accentuate the friendly and natural visual style.
This flyer was created from scratch to advertise a new recycling service to help with environmentally friendly waste collection and disposal. A logo and marketing style was required that could be used across all visual outputs. I chose a distressed typeface for the logo to symbolise compostability, combined with the universally renowned circular arrow to indicate recycling. The colour scheme has eco-friendly connotations, and a subtle crumpled paper effect for the background adds to the context of the copy. I drew illustrations to make the text-heavy piece more user-friendly and to help visualise what the service has to offer.
