I am currently working on how we would activate the launch of the SuperProtein+ range on social media and in print ads, as well as defining and drawing up the brand guidelines for the entire Naturya Sport sub-brand. The visual language needs to be distinctive and instantly recognisable as part of the sub-brand, and I’ve demonstrated how we’d approach this by utilising the purple and pink gradient from the logo whilst sticking to a clean, un-crowded approach with clear, strong messaging.

A mixture of lifestyle imagery that our active, female target market can relate to and delicious, creative recipe ideas should complement more functional posts with a structured layout displaying the RTB’s, appearing scientific in style to highlight why and who the products have been formulated for. A combination of dynamic posts using explosions of flavour and visuals of the products in use in an active or post-workout environment provide a bold and engaging launch approach with people, the products and a plant-based ethos at the heart of the brand.

This 48 page e-book was compiled with the help of 5 of Naturya’s brand ambassadors, who each developed 3 smoothie recipes using Naturya products. I designed the layout of the book, including a shopping list to enable the consumer to make all of the recipes, complete with a ‘SHOP NOW’ button immediately directing to the Naturya website to purchase the products.

I included a full page spread on each brand ambassador, with a photo, introduction and quote on why they use and recommend Naturya. These pages introduced the recipes they created and provided engagement with real people using Naturya products in their daily routines.

The recipe images were placed in full bleed on the left page, with the ingredient list in the corner, and method in a bubble overlaid on the photography. The right page featured the star Naturya product used in the recipe, with information and the health benefits, displayed along with the on-brand icons tying in with what is also seen on pack.

The last page provides links to the Naturya website and social media platforms, encouraging the consumer to engage with the brand by uploading their own recipes and starting a conversation.

I designed a suite of launch assets for the latest Funktional Foods Protein Ball Mixes to be utilised on the website, social media and email campaigns. As the packaging is heavily typography focused I illustrated the main ingredients of the products to help bring these assets to life by visualising the flavour cues the consumer can expect from each individual product.

I had to make these illustrations work in the background, fitting in around the brand’s strong recognisable typeface and adding dynamism to each asset, whilst keeping the focus on the key messaging. I used block colour rectangles in the Funktional Foods brown to draw attention to the USP of the protein content, as well as advertising that these products were new to the market.

After Funktional Foods joined the 1% For The Planet organisation, to show the brand’s commitment to giving back to environmental partners, I was tasked with creating graphics and assets to launch this campaign across the website, social media, Amazon pages and Ocado banners.

I used imagery that showed the beauty of our natural world to connect with the consumer and portray the purpose and value of being part of an organisation that cares for the environment and our impact on nature. I also utilised the brand’s core typeface to loudly shout about the Planet Positive Protein that was created to provide something good for you, as well as the planet.

I sourced imagery and designed layouts that allowed me to display the pack shots clearly, whilst allowing room for the natural imagery to make an impact. The tagline which provides further context is displayed in the distinctive Funktional Foods rectangular bars, and the colours correlate to the pack designs.

I was provided with the brand guidelines for the new SuperAge brand and was required to create the visual styling for the launch of all digital marketing assets including the website, Amazon pages, social media ads, email campaigns etc.

I enjoyed using the brand guidelines and creating assets to fit with the intended look and feel for the brand. I used the texture in different ways - as backgrounds, as a break within the asset, or as borders, to highlight the imagery and USP’s.

The text was overlaid on imagery or pack shots to create a dynamism to the branding and visually depict the energy the products will provide to the active over 50’s they were created for.

This branding and roll-out of assets breaks the mould in a fun and colourful way to appeal to a generation that doesn’t want to be put in an age box which doesn’t reflect their zest for life.

For the launch of Naturya Superfood Porridge Pots into Tesco I created all campaign assets across multiple touch points. This included product merchandising on the website, Amazon pages and content for social media. I designed website homepage banners featuring CGI’s of the pots dynamically bursting onto the page, with a ‘Shop Now’ button taking the consumer directly to product pages in order to quickly and easily make a purchase.

I also designed infographics highlighting the key health benefits of the products in a clear way, using the gold rosette shape from the packaging to demonstrate quality and keep the branding consistent throughout. I wrote a detailed brief for a photographer to create beautiful imagery to use across the campaign, as well as reels for use on social media and paid ads.

I wanted the visual style to appear clean and minimalistic to represent the quality, natural ingredients used in the products. This also left me with space to add graphics and text afterwards in line with campaign plans. I did this with both the still imagery and reels, highlighting key features and demonstrating to the consumer how easy the products are to enjoy on-the-go. I also added a CTA at the end of each reel showing these are widely available in Tesco. I then shortened and adjusted the reels to work as paid ads across different social media platforms.

For the launch of Naturya’s latest range into Tesco, I designed a suite of assets to be used across social media and the web. I commissioned and briefed a photographer to take a selection of lifestyle imagery of the products in use, as well as instructive reels for me to add graphics to afterwards. I kept the design style of the assets across all touch points consistent to be instantly recognisable as part of the same campaign.

I used a combination of graphic and photographic imagery, adding the key USP’s, ingredients, health benefits, and usage instructions of the products to each piece of content as appropriate, with CTA’s to purchase at Tesco. I worked closely with the videographer so I had the time and space to add graphics and text post-filming, resulting in both visually appealing and informative reels for the end consumer.

For Naturya’s 2021 Veganuary campaign I was required to create 12 carousels for instagram, and corresponding email banners to go live each week. The focus was on education of the products, so this required me to collate the necessary information and recipe images in order to inspire the consumer on how to use superfoods to support a healthy, vegan lifestyle.

I designed a style that could be replicated across all carousels, keeping them on-brand with the correct colours and vectors associated with each product. I introduced the dotted line which threads through each image, leading the viewer through the full set to the last slide which contains a CTA to visit the website and make a purchase, as well as encouraging tagging friends in the comments to spread the word and start a conversation.

For the launch of Naturya’s new SuperShake range I designed all the digital assets required across web, social and email campaigns. This began by briefing a photographer to create a variety of lifestyle images featuring the packaging and end product, as well as reels showing the ease of use. I had a clear idea of how I wanted the reels to look, including when and how I would add graphics afterwards highlighting the key benefits of the products for maximum impact of social posts and ads.

I wrote a detailed brief for the photographer who brought my vision to life, leaving me with plenty of space surrounding the central focus of the shots to add graphics and text afterwards for specific pieces of planned content. The reels are short and snappy to both grab attention of the targeted consumer and to show how easy the products are to use. The USP’s appear throughout the reel to communicate the health benefits on offer, with a CTA at the end to encourage a quick purchase.

The aim of this task was to create a guidebook for creating ads in different styles for social media. I was tasked with visualising how product awareness, direct response, brand and education ads would look. Each ad type has a different purpose and I used what little content I had available to me to show how each ad would serve its specific purpose.

The product awareness ads were focused on using the pack CGI’s and different ways of displaying the RTB’s around these, whereas the brand and education ads used recipe photography to show the consumer how they could integrate the product into their daily routines and general lifestyle.

The direct response ads display the cost saving and CTA largely and clearly to tempt the consumer into easily grabbing a bargain and driving traffic to our e-commerce site. I enjoyed the challenge of creating different layouts and visual styles so we would have a variety of ads that used consistent branding throughout.

I have been responsible for providing graphics for the Naturya website, social media, email campaigns, Amazon pages and many other supplier newsletters, advertising banners and campaigns. Over the years I’ve had to develop different styles and ways to communicate new product launches and promotions, whilst always keeping everything recognisably on-brand.

I’ve worked with the marketing team on improving the look and feel of email campaigns, designing graphics that provide consistency across all touchpoints, with the aim of engaging with the consumer and driving traffic to the e-comm website.

I’ve developed the existing branding from being quite limited and brought the brand to life through more layered graphics and flowing layouts, with a focus on the hierarchy of text and CTA’s. I started used the gold from the heart of the logo for brand consistency across assets, as well as using this to highlight the premium and quality nature of the products.

We re-branded Naturya’s Under The Skin range to be more direct in its offering as specific Collagen Support blends. Not only did I design the packaging, but to support the launch of the range I created all the content required to launch the products on the website and through social media campaigns.

This involved briefing a photographer and videographer to create short reels to be used for advertisement on social channels, and still imagery demonstrating different ways to use the products to show their versatility and the delicious individual flavours. I wrote briefs for each reel and added graphics post-production, guiding the consumer in how to easily add these into their daily routine and the benefits this would provide them with.

I created graphics in various different formats for web homepage banners and social posts, with key information displayed in a quick and easy to digest way, intended to grab the target markets attention whilst scrolling through social channels.

We re-positioned Naturya’s Balance range to state clearly that these blends have been designed specifically to support women experiencing symptoms of the Menopause. As well as designing the packaging I then created all the necessary assets for launch.

I began with all the imagery, web homepage banners and merchandising of the product on the website, as well as creating graphics for a social media launch campaign, focusing on the benefits, usage and education of the product.

I worked with a photographer and videographer, writing briefs for imagery and reels to be used across all touchpoints. I wanted the reels to show how easy the product is to add into your daily routine, and kept the videos short and easy to digest when scrolling through social media. The pack was visible in the photographic content, with a focus on the recipes to display flavour and appeal to the consumers tastebuds. I added graphics to the videos to draw the consumer in, showing the key benefits, how easy it is to use, with a CTA at the end to encourage a purchase.

I was required to roll out the branding and design style of all assets for web, social and email campaigns for the new Funktional Foods brand. This involved referring to the newly created brand guidelines and translating these into impactful graphics with a cheeky tone of voice to appeal to the younger consumer.

The branding is purposefully un-restrained to keep it looking fresh and informal with a conversational tone. This made it fun and free for me to work on, designing new layouts for each campaign, whilst keeping everything recognisably on-brand.

Funktional Foods became an official sponsor of Forest Green Rovers Football Club in 2021 which gave me the opportunity to provide pitch-side advertising graphics, logo lock-ups, social ads and competition graphics, as well as elevating official FGR photography for the sponsorship launch campaign.

In September 2021 Naturya launched 22 new products, each of these needing assets required for launch on the website, Amazon, social media and email campaigns. This was a huge task to create assets of multiple different sizes, including many variations of messaging, and often lacking in original recipe and lifestyle photography.

I used the pack design as a base for each asset, focusing on an explosion of flavour, superfoods and ingredients, with key messaging contained in gold bars and circles to highlight the USP’s, usages and health benefits. I kept the overall layout and structure of the assets consistent across all products so that this became recognisable as Naturya’s latest brand style.

I created an extensive bank of images to be used on social media for the full Artisan Grains suite of products. These images were all created in the same visual style for continuity of the branding, helping to promote the USP’s of the products as well as displaying recipe imagery to inspire the consumer at first glance. I also designed short animations and GIF’s for web and social media, initially for the launch of our newest range, and then moved onto rolling these out for every product within the brand. These were intended to grab the users attention in a crowded online space where there’s only a matter of seconds to make an impact.